Anheuser-Busch, UI & Hawks a Win-Win-Win

From the looks of things the Anheuser-Busch-UI joint marketing agreement is having an impact -- on the company's sales, and the content of the Melrose Neighborhood's trash.


Advertising Pays

There are numerous stories of the almost miraculous impact of advertising, such as the experience of Revlon and Dreyfus.

Now it looks like the joint marketing agreement between the University of Iowa and Anheuser-Busch -- designed to increase sales of the company's beer to the University's college students -- is soon to join those historic tales.

Last week's game did not go very well on the field, or in the adjoining neighborhood. "Football Trash Talk; Iowa City: Where Great Minds Drink Alike," September 12, 2012.

Last Saturday's [Sept. 15] game against UNI went better both on and off the field. The Hawks won, 27-16, and there may have been slightly less drunkenness and trash on the neighbors' property -- although as this picture shows, there's still a shortage of students brought up to pick up. And a part of the reason may still be alcohol consumption. Last week I relayed that the Daily Iowan reported 78 arrests; this last Saturday it was 119. "Police Blotter," Daily Iowan, September 17, 2012.

What was different this last Saturday was that, like an archeologist digging through centuries-old trash, something about the content of the trash caught my eye. What was it, and what does it teach us? Click here.

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